Single Cup accessories is the first company to design, patent and market a system that cleans and refills brew cup filters. When the CEO was given a Keurig coffee maker at Christmas of 2010 he didn’t like throwing away used K-cups, so he bought his first refillable brew filter. That’s when he learned how difficult it was to fill and clean it. “There’s got to be a better way”, he said, so he invented a dispenser to fill it. Then his thoughts to turn to what a pain in the *** it was to clean it, and the result was the invention of the cleaning wand.